Assistant Professor of New Media Design & Visual Communications Design

School of Design, Rochester Institute of Technology

Tenure Track professor in the School of Design. Instructing interaction design and visual design classes for the New Media Design and Visual Communications Programs at RIT.

Visiting Professor of New Media Design

School of Design, Rochester Institute of Technology

Full-time professor in the School of Design. Instructed user interaction and user experience classes in the New Media Design and Visual Communications Programs at RIT. Also serving as a liason for the Digital Humanities program within the College of Liberal Arts.

Lead Designer


Lead Designer in charge of product, branding and visual design of Y Combinator startup, imgix, in San Francisco, CA. imgix solves modern problems associated with images in web and app development, provides innovative ways to process imagery on the web, and aspires to be the "graphics card" for the internet.

UX Design / Development Mentor

Part–time Mentor for UX Design and Front End Development Students. Bloc is an online Bootcamp that gives students one on one instruction and a hands–on experience learning from Designers and Developers currenly working in the field.

Visiting Professor of Graphic Design

School of Design, Rochester Institute of Technology

Full-time professor in the School of Design. Instructed interactive media, front end web design, and time based animation classes in both the New Media Design and Graphic Design Programs at RIT. Served on the Vignelli Center for Design Studies Board and was responsible for designing and developing their web properties.

Contract Designer / Consultant


Designed branding, and design elements for Y Combinator startup, imgix in San Francisco, CA. Consulted and troubleshooted design issues regarding on their web application and products.

UX/UI Designer

RIT Production Services

Designed internal sites and informational layouts for schools and departments within RIT. Served on the Web Advisory Board for the Institute responsible for making institute wide decisions regarding information technology and systems.

Co–Founder / Lead Interaction Designer

Dumbwaiter Design, LLC

Managed interactive initiatives, designed and developed interactive marketing materials for educational institutions as well as support work for local advertising agencies. Clients include: Eastman Kodak, Xerox, Kraft Foods, New York Wine & Culinary Center, Wegmans, Sanofi, Abbott, Skidmore College, George Washington University, University at Buffalo, University of Rochester, RIT, as well as many regional not–for–profit organizations.

Adjunct Professor

Rochester Institute of Technology

College of Imaging Art and Sciences and the Golisano College for Computing and Information Sciences. Instructed the following class titles within the New Media Program: Elements of Graphic Design, Time Based Imaging, Imaging for New Media, Intro to Web Design.

New Media Designer

Buck & Pulleyn (Merged with Martino Flynn, Inc.)

In the role of New Media Developer, I pitched, designed and developed internet campaigns for clients: Eastman Kodak, Perkin Elmer eLearning, Sylvan Learning Centers, GlobalSpec, as well as a number of online and direct mail self promotional campaigns for the agency.

  • Rochester, NY
  • JAN 2005 – JUL 2005
  • (Non-Functional)

Flash Designer / Developer

JRVisuals, LLC.

Designed & Implemented interactive “adver–games”, web sites, presentations and internet banners for such clients as Xerox, Intel, Johnson & Johnson, SAP and McNeil Nutritionals. Also responsible for redesigning the company’s identity, print and branding materials that persist still through today.

Web Designer / Developer / Digital Media Strategy

Office of Mayor Anthony M. Masiello, City of Buffalo

Web designer and developer for then Mayor Anthony M. Masiello. Responsible for regular maintenance of the website content, and communication with the data processing department. Initially a Summer internship position, I continued as a regular employee evenings after school and additional summers as a full time employee.